Strategy

The concept will address the above in the following ways:

• Establish a FM broadcasting service coupled with other delivery formats (channels).
• Mix of talk and music (around 40:60) with lots of interactive issue-based programming including analysis of news in youth context.
• Facilitate regular community events with youth and youth- interested audiences, like family concerts.
• Create youth / listener programme co-creation panels to continually develop and improve programming.
• Regular fast communication process based on mobile phone and word of mouth with stakeholders. Fast mobilisation capacity (telco driven).
• A membership-based model with stakeholders inc. volunteers all being members of the station with rights and obligations.
• A systematic approach to audience engagement and research, with regular data collection and analysis, shared with listeners and relevant stakeholders including NGOs. Provision of unique audience insights for interested parties.
• Content sharing partnerships and co-promotion with youth groups, schools, service providers and other media houses.
• A correspondent network to identify and develop news and other content.
• Re-purposing and selling its unique content to other radios, media and NGOs.
• Training of youth in all facets of media operations including business, journalism, production and presentation.
• Lobbying, reporting and engagement of policy-makers and influencers on youth rights, rights abuses, issues etc.
• Establishing programme listening clubs and sessions, where youth listen together then discuss issues, including school debate clubs.
• Youth recruited based on application, demonstrating motivation and interest, notably in one or more of these themes: justice, corruption, equal opportunity and information accuracy. Applicants to be biased to female and those from disadvantaged backgrounds and troubled communities.
• Constant refresh of staff, no staff working for longer than 12 months, dynamic flow of new people and ideas.